OUR NOTES

Why insurance, home care and retirement marketing must stop overpromising, and how honesty is becoming the new differentiator.

The first is about delivering a message into a market. The second is about understanding how people interpret that message

Sensory telling and what it means for brand strategy

Permacrisis is not simply a political or economic phenomenon. It influences how people shop, plan, save, evaluate risk, and ultimately decide whom to trust.

Today's organizations must carefully manage a delicate balance between what happens internally, what is perceived externally,

Cognitive disruption is the new attention economy. Why brands like Liquid Death, Erewhon and Duolingo are winning social by breaking patterns.