DEMA team portrait

OUR STUDIO — MONTRÉAL

THE PEOPLE BEHIND THE POINT OF VIEW.

THE PEOPLE BEHIND THE POINT OF VIEW.

THE PEOPLE BEHIND THE POINT OF VIEW.

Strategy is a human practice. We bring the focus, curiosity, and honest conversation that help brands decide what matters next.

Strategy is a human practice. We bring the focus, curiosity, and honest conversation that help brands decide what matters next.

Strategy is a human practice. We bring the focus, curiosity, and honest conversation that help brands decide what matters next.

We work side by side with our partners and clients, listening closely, building trust, and shaping strategy together from the inside out.

We work side by side with our partners and clients, listening closely, building trust, and shaping strategy together from the inside out.

COMPLEMENTARY BY DESIGN.

COMPLEMENTARY BY DESIGN.

COMPLEMENTARY BY DESIGN.

Two generations, two cultural perspectives, and one shared belief: the best strategy is built together.

SONYA

Sonya Bacon

CO-FOUNDER · BRAND STRATEGY

Rooted in North American brand practice, Sonya brings senior strategic depth, a long view of legacy, and the clarity to define what a brand stands for.

VIEW SONYA’S PROFILE

JEAN

Jean Eude

CO-FOUNDER · COMMUNICATIONS

Bringing a European perspective and a new-generation communications instinct, Jean turns brand strategy into stories, messages, and momentum people can act on.

VIEW JEAN’S PROFILE

WHAT WE BRING INTO THE ROOM.

WHAT WE BRING INTO THE ROOM.

WHAT WE BRING INTO THE ROOM.

The standards behind every collaboration.

01.

01.

Ask better questions before giving answers.

Ask better questions before giving answers.

Ask better questions before giving answers.

02.

02.

Make strategic decisions that people can actually use.

Make strategic decisions that people can actually use.

Make strategic decisions that people can actually use.

03.

03.

Leave every team with more clarity than we found.

Leave every team with more clarity than we found.

Leave every team with more clarity than we found.