PARTNER PROFILE — DEMA
JEAN EUDE
JEAN EUDE
JEAN EUDE
Communications Strategist, partner at DEMA
Communications Strategist, partner at DEMA
Communications Strategist, partner at DEMA
More than 10 years helping organizations navigate change, clarify what sets them apart and turn business strategy into powerful brand narratives.
More than 10 years helping organizations navigate change, clarify what sets them apart and turn business strategy into powerful brand narratives.
More than 10 years helping organizations navigate change, clarify what sets them apart and turn business strategy into powerful brand narratives.
Jean Eude is a brand and communications strategist, co-founder and Partner at DEMA – Strategy Studio. For more than 10 years, he has worked with B2B and B2C organizations in Quebec and internationally on brand positioning, transformation, communications strategy and go-to-market challenges. He works with organizations at pivotal moments in their evolution: rapid growth, entry into new markets, international expansion, changes in their business model, or the need for their brand to reflect a new level of ambition.
Jean Eude is a brand and communications strategist, co-founder and Partner at DEMA – Strategy Studio. For more than 10 years, he has worked with B2B and B2C organizations in Quebec and internationally on brand positioning, transformation, communications strategy and go-to-market challenges. He works with organizations at pivotal moments in their evolution: rapid growth, entry into new markets, international expansion, changes in their business model, or the need for their brand to reflect a new level of ambition.
Throughout his career, Jean has held senior strategy roles at agencies including Bleublancrouge and Nobrainer. He has advised organizations such as Hydro-Québec, Desjardins, Global Excel Management, SWG Insurance, Columbia Care, Opera Gallery, Produits du Québec, Corbeil Électroménager, Bien Chez Soi and many others. Today, at DEMA, he helps leadership teams better understand the transformations affecting their markets, uncover what can truly differentiate their organizations and translate those insights into clear positioning, stronger communications and brands equipped for what comes next.
Throughout his career, Jean has held senior strategy roles at agencies including Bleublancrouge and Nobrainer. He has advised organizations such as Hydro-Québec, Desjardins, Global Excel Management, SWG Insurance, Columbia Care, Opera Gallery, Produits du Québec, Corbeil Électroménager, Bien Chez Soi and many others. Today, at DEMA, he helps leadership teams better understand the transformations affecting their markets, uncover what can truly differentiate their organizations and translate those insights into clear positioning, stronger communications and brands equipped for what comes next.
FROM INSIGHT TO NARRATIVE.
FROM INSIGHT TO NARRATIVE.
FROM INSIGHT TO NARRATIVE.
For Jean, a brand strategy should never end with a positioning statement. It should give an organization a clear point of view, a shared direction and a story powerful enough to guide both business decisions and communications. His approach is deeply rooted in business strategy and informed by a more anthropological view of marketing. He decodes market shifts, behaviours and cultural dynamics to better understand what motivates audiences—and turns those insights into distinctive positioning, compelling narratives and brand experiences that support business objectives. Because a strong story is not simply well told. It is strategically grounded, culturally relevant and capable of moving people toward action.
For Jean, a brand strategy should never end with a positioning statement. It should give an organization a clear point of view, a shared direction and a story powerful enough to guide both business decisions and communications. His approach is deeply rooted in business strategy and informed by a more anthropological view of marketing. He decodes market shifts, behaviours and cultural dynamics to better understand what motivates audiences—and turns those insights into distinctive positioning, compelling narratives and brand experiences that support business objectives. Because a strong story is not simply well told. It is strategically grounded, culturally relevant and capable of moving people toward action.
HIS AREAS OF EXPERTISE INCLUDE:
HIS AREAS OF EXPERTISE INCLUDE:
Brand strategy and positioning · Communications strategy and planning · Business, market and competitive analysis · Consumer behaviour and cultural insights · Brand storytelling and narrative platforms · Value proposition development · Brand transformation and internationalization · Go-to-market strategy · Employer branding and recruitment strategy · Campaign strategy and creative briefs · Content strategy · Strategic counsel for leadership teams.
Brand strategy and positioning · Communications strategy and planning · Business, market and competitive analysis · Consumer behaviour and cultural insights · Brand storytelling and narrative platforms · Value proposition development · Brand transformation and internationalization · Go-to-market strategy · Employer branding and recruitment strategy · Campaign strategy and creative briefs · Content strategy · Strategic counsel for leadership teams.
Brand strategy and positioning · Communications strategy and planning · Business, market and competitive analysis · Consumer behaviour and cultural insights · Brand storytelling and narrative platforms · Value proposition development · Brand transformation and internationalization · Go-to-market strategy · Employer branding and recruitment strategy · Campaign strategy and creative briefs · Content strategy · Strategic counsel for leadership teams.
Jean’s multidisciplinary background shapes the way he approaches brands. He holds a Master’s degree in Management from HEC Montréal and a Master’s degree in International Affairs and Business Strategy from Sciences Po Toulouse. His academic background also includes human resources management and social psychology. This combination allows him to look at a brand from several perspectives at once: as a business asset, a cultural signal, an organizational system and a relationship between people. It also gives him a strong understanding of the internal dimensions of brand transformation. Jean has supported organizations including the City of Montreal on employer positioning and recruitment strategy, helping connect business ambitions with employee experience, culture and talent attraction.
Jean’s multidisciplinary background shapes the way he approaches brands. He holds a Master’s degree in Management from HEC Montréal and a Master’s degree in International Affairs and Business Strategy from Sciences Po Toulouse. His academic background also includes human resources management and social psychology. This combination allows him to look at a brand from several perspectives at once: as a business asset, a cultural signal, an organizational system and a relationship between people. It also gives him a strong understanding of the internal dimensions of brand transformation. Jean has supported organizations including the City of Montreal on employer positioning and recruitment strategy, helping connect business ambitions with employee experience, culture and talent attraction.
Jean also speaks on brand strategy, communications and storytelling. He explores how brands can use storytelling, emotion, cultural insight and distinctiveness to create communications that do more than attract attention, communications that reinforce a clear position, shape perceptions and contribute to long-term brand value. His approach makes complex strategic ideas accessible, practical and directly connected to the realities faced by marketing and leadership teams.
Jean also speaks on brand strategy, communications and storytelling. He explores how brands can use storytelling, emotion, cultural insight and distinctiveness to create communications that do more than attract attention, communications that reinforce a clear position, shape perceptions and contribute to long-term brand value. His approach makes complex strategic ideas accessible, practical and directly connected to the realities faced by marketing and leadership teams.
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MEET THE OTHER HALF
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DISCOVER SONYA’S POINT OF VIEW.
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